Author Archives: Team Tethras

Text Expansion and Contraction in Mobile Apps

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Post-translation text expansion and contraction can significantly impact on the end quality of your localized Mobile app. With text sometimes expanding by more than 33%, UI elements struggle for valuable screen space. Alternatively, significant text contraction can render the UI ‘Clunky’ with excessive white space and loss of symmetry. Careful choice and layout of the   …Continue Reading


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Internationalization, commonly abbreviated to i18n, is not a feature. It is not something you do after you have shipped your product. It is something you need to build in right from the beginning as part of your core design and architecture. If you only ever intend to sell your app in one particular region of   …Continue Reading