Author Archives: Team Tethras

Windows Phone 8 Device Language Support, Microsoft Windows Store Regions and Languages

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There are 128 Regional Windows Phone Stores currently available for developers to publish their apps to, and 50 languages supported on the Windows Phone 8 device. So, how is an app developer to navigate these device supported languages and regional store languages while maximizing market reach? We must first draw a distinction between your app   …Continue Reading


iOS Device Language Support, App Store Territories and iTunes Connect Default Languages

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There are 155 territories currently available for developers to publish their apps to, and 34 languages supported on iOS 6.1.4. Additional language support is expected in iOS 7, not long to wait…. Now to further confuse the issue iTunes Connect supports 28 languages for uploading your app descriptions and keywords. So, how is an app   …Continue Reading


Apple’s Call to Localization Action

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I was pleasantly surprised to receive the latest email from the App Store team at Apple, and especially pleased with the topic and the overall message coming from 1 Infinite Loop. With a strong vested interest in seeing the world’s developers localizing their apps, it was music to my ears. My mood quickly changed from   …Continue Reading


App Localization or App Translation? What’s the Difference and Does it Really Matter?

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So, what is localization, and how is it different from translation? Let’s start with the more obvious translation and explain what that is. Translation is the act of taking a word, or phrase from one language and rendering it into another language. Translation is simply a process for converting a concept from one language into   …Continue Reading


Into Which Languages Should I Localize My Mobile App

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In January we wrote a blog entitled iOS App Localization – Why and Where? giving advice on what language regions to localize your iOS app into, to maximize your market reach. We have had numerous requests to update this data and to expand it to other platforms, so here it is… Xyologic’s January figures for   …Continue Reading


iOS App Localization – Why and Where?

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You have just finished your latest App, countless late nights and tough weekends have finally paid off. So, how do you make your App appealing to the widest possible audience, and ensure that you get the maximum possible downloads and revenue? Does localizing or translating your iOS App make that much of a difference? 80%   …Continue Reading


Should I Localize My App Name?

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Your app name, and indeed your Developer, or Company name are all key marketing collateral for your business, collectively they make up your ‘Brand’. As you are localizing your app to unlock foreign language markets, then obviously you want to establish your app, and your brand in these regions. Your first reaction might be to   …Continue Reading


Introducing – Our New UI

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  We are excited to announce the release today of our new UI. It represents a complete redesign from the ground up based on feedback from everyone who has used the system over the last 12 months. The main changes are: an improvement process making it easier and quicker to create new projects improved status   …Continue Reading


Five App-Related Trends to Watch for in 2012

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The Asian behemoths take over: Current estimates hold Asia’s smartphone adoption rate at a paltry 19 percent. With such large populations however, the number is misleading. China has already asserted itself as the second largest iOS app downloader in November 2011. Even with 20% lower smartphone penetration in the mobile phone market, the Asian tiger also   …Continue Reading