You have just finished your latest App, countless late nights and tough weekends have finally paid off. So, how do you make your App appealing to the widest possible audience, and ensure that you get the maximum possible downloads and revenue?

This week sees the launch of the Tethras app for iOS, the app that gives you up-to-the-minute tracking of your Tethras projects, Push Notifications, and realtime discussions with our team.

Your app name, and indeed your Developer, or Company name are all key marketing collateral for your business, collectively they make up your ‘Brand’. As you are localizing your app to unlock foreign language markets, then obviously you want to establish your app, and your brand in these regions.

Many developers worry about the quality of translations that they get back from translators. You invest time and money, toil day and night to develop your app in an effort to provide your users with the best possible experience.

We are excited to announce the release today of our new UI. It represents a complete redesign from the ground up based on feedback from everyone who has used the system over the last 12 months.

The Asian behemoths take over: Current estimates hold Asia’s smartphone adoption rate at a paltry 19 percent. With such large populations however, the number is misleading. China has already asserted itself as the second largest iOS app downloader in November 2011.